It’s a whole new ballgame
There has never been a better time to be a customer-focused organization, or transforming your b2b sales & marketing team to become one. The availability of affordable technology to connect with customers and promote your business is amazing. But are you ready to take advantage of it?
B2B revenue growth initiatives concentrate on how you market and sell your existing products. A good place to start is a review of your existing capabilities, customers, and markets served. You will often find gaps in the way things are currently done–dropping the ball between marketing and sales is a common one. You need to fix those first. Growth initiatives have to be built on a solid foundation.
An effective B2B Sales & Marketing approach will help your team to retain and expand the business with current customers. It also serves as a platform to help you reach out to new customers and markets. If you don’t have an effective platform or process today, consider hiring an experienced team to help you get one in place.
Measuring results, not just activity
The most innovative B2B companies measure the results of everything they do. And they can roll-up the results of all the touches with prospects and see what works and what doesn’t. Not just by how many people showed up, but how much revenue they generated. Can you do that today?
A B2B Sales & Marketing Platform
Getting this level of analytics in place isn’t easy. There is no silver bullet or single application that does it. And it’s not just about the technology. Your team members need to be pulling in the same direction, and using the technology appropriately. Chances are you can leverage your current investments in CRM and ERP systems to get there–but it’s about a focus on the way you do things to make them measurable. We can help you get there, step by step.