Project Briefs
2X Revenue with 50% Staff
Sales & Marketing Integration
An online subscription business wanted to increase sales productivity. Our assessment proved that they were selling to people not ready to buy. The new integrated sales & marketing approach increased customer engagement with less effort–and has paid off. Year-over-year revenue doubled with half the staff.
Online B2B
40% sales increase through new product launch
NEW PRODUCT LAUNCH
We developed the go-to-market strategy for a global industrial product company’s next generation platform. Product line sales increased 40% in the first two years after the successful launch.
Industrial Tech
Converting leads into revenue
DRIVING SALES PROCESS IMPROVEMENTS
A specialized technology services provider for data centers was looking to get more from their sales & marketing efforts. We analyzed their current messaging, programs, and CRM utilization and helped them develop improved processes for each. Within two weeks of implementation, they were able to convert stale trade show leads into real business.
IT Services
Product consolidation results in 100% license growth
PRODUCT CONSOLIDATION
An industrial technology company acquired several software companies with overlapping products. We guided the product consolidation and development plan that kept customers on-board. The result was happy customers and a 100% increase in license revenue.
Software
Going digital: first inbound marketing campaign
GOING DIGITAL
We helped a small manufacturing company with their first digital marketing campaign. This also meant they had to build their capabilities for following up on leads. We developed their internal processes to turn leads into orders, and to measure return on investment over time.
Manufacturing
300% increase in partner associated revenue
LEVERAGING STRATEGIC PARTNERS
A global engineering software company grew partner associated revenue by 300%. We helped them increase focus on strategic partners and to build partner activities into the corporate planning process.
Software
Software turnaround from loss to positive 12% EBITDA
SOFTWARE TURNAROUND
We developed a turn around plan to stem five years of losses at an enterprise software business and then helped implement it. The business had four consecutive profitable quarters that generated 12% EBITDA.
Software
Printing $ 200K in savings every year
BOTTOM LINE SAVINGS
The cost for managing product information was out of control at a food processor. We redesigned how they managed product information for brokers, wholesalers and consumers in this FDA regulated industry. Our new approach reduced the number of steps from 9 to 3, and the people from 4 to 1, saving $200K per year.
Manufacturing
Data mining digs up $ 300K in savings
DATA MINING DIGS UP SAVINGS
A food processor was serving several national restaurant chains with a single per-case price for shipping. We dug in to the actual transportation costs and found a $200 K annual loss. We put a new transportation pricing model that turned the loss into a $100 K gain. A net positive improvement of over $ 300K per year.
Food Processing
Transforming an industry
INDUSTRIAL TECH STARTUP
An engineered products company developed and patented a series of inventions for extending the life of equipment used in manufacturing plants. We worked with them to establish strategic relationships with global players and national distributors to get their products and services into the market.
Industrial Tech
