Project Briefs

2X Revenue with 50% Staff

Sales & Marketing Integration

An online subscription business wanted to increase sales productivity. Our assessment proved that they were selling to people not ready to buy. The new integrated sales & marketing approach increased customer engagement with less effort–and has paid off. Year-over-year revenue doubled with half the staff.

Online B2B

40% sales increase through new product launch

NEW PRODUCT LAUNCH

We developed the go-to-market strategy for a global industrial product company’s next generation platform.  Product line sales increased 40% in the first two years after the successful launch.

Industrial Tech

Converting leads into revenue

DRIVING SALES PROCESS IMPROVEMENTS

A specialized technology services provider for data centers was looking to get more from their sales & marketing efforts. We analyzed their current messaging, programs, and CRM utilization and helped them develop improved processes for each. Within two weeks of implementation, they were able to convert stale trade show leads into real business.

Revenue-iconIT Services

Product consolidation results in 100% license growth

PRODUCT CONSOLIDATION

An industrial technology company acquired several software companies with overlapping products. We guided the product consolidation and development plan that kept customers on-board. The result was happy customers and a 100% increase in license revenue.

Margin-Icon Software

Going digital: first inbound marketing campaign

GOING DIGITAL

We helped a small manufacturing company with their first digital marketing campaign.  This also meant they had to build their capabilities for following up on leads. We developed their internal processes to turn leads into orders, and to measure return on investment over time.

Revenue-Icon  Manufacturing

300% increase in partner associated revenue

LEVERAGING STRATEGIC PARTNERS

A global engineering software company grew partner associated revenue by 300%. We helped them increase focus on strategic partners and to build partner activities into the corporate planning process.

Software

Software turnaround from loss to positive 12% EBITDA

SOFTWARE TURNAROUND

We developed a turn around plan to stem five years of losses at an enterprise software business and then helped implement it. The business had four consecutive profitable quarters that generated 12% EBITDA.

Net-Income-IconSoftware

 

Printing $ 200K in savings every year

BOTTOM LINE SAVINGS

The cost for managing product information was out of control at a food processor. We redesigned how they managed product information for brokers, wholesalers and consumers in this FDA regulated industry. Our new approach reduced the number of steps from 9 to 3, and the people from 4 to 1, saving $200K per year.

Manufacturing

Data mining digs up $ 300K in savings

DATA MINING DIGS UP SAVINGS

A food processor was serving several national restaurant chains with a single per-case price for shipping. We dug in to the actual transportation costs and found a $200 K annual loss. We put a new transportation pricing model that turned the loss into a $100 K gain. A net positive improvement of over $ 300K per year.

Gross-Profit-IconFood Processing

Transforming an industry

INDUSTRIAL TECH STARTUP

An engineered products company developed and patented a series of inventions for extending the life of equipment used in manufacturing plants. We worked with them to establish strategic relationships with global players and national distributors to get their products and services into the market.

Gross-Profit-IconIndustrial Tech

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