Keeping Your Customer Base
Losing 2% per month adds up to a 21% loss over the course of a year. That’s a lot of ground to make up just to stay even.
Customer churn affects every business, but some more than others. Saas businesses can measure churn effectively, but may be overwhelmed by data to combat it effectively.
In a recent customer project there were three elements holding back growth. Measuring customer engagement provided a base for improvement. Complexity in specific functional aspects of the system contributed to low engagement and high churn. Redesigning these elements for greater usability helped turn the corner. Customer retention soared, unlocking growth.